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As broadcast on Channel 4 on April 29th 2000 and hosted by Graham Norton, what follows is a roundup of the 100 greatest TV adverts of all time.

Of the Top 10 though, I only partake occasionally of three of the advertised items: Walkers, Tango and always Electricity. Countering the rest, I only use Lynx deodrant, I don't smoke, I don't wear brand-name jeans, I only drink cider, vodka or Southern Comfort and I'll never eat mashed potato again following the hospital variant I ate endlessly after my aortic valve replacement operation exactly 6 years to the day.

• 100: Stork SB: Taste the Difference (1978)
• 99: Pedigree Chum: Top Breeders (1974)
• 98: Meccano: Boy in a Man's World (1967)
• 97: Clarks Shoes: Foot Drawing (1976)
• 96: Sainbury's: Celebrity Recipies (1992)
• 95: Charlie: Charlie Girl (1975)
• 94: Parker Pens: Finishing School (1975)
• 93: Timex: Tick-a-tick Timex (1964)
• 92: Gibbs SR: Tingling Fresh (1955)
• 91: Benson & Hedges: Istanbul (1974)
• 90: Barclaycard: Alan Whicker (1984)
• 89: Chunky: Clement Freud and Henry (1967)
• 88: Double Diamond: Works Wonders (1968)
• 87: Strand: You're Never Alone With a Strand (1959)
• 86: Nimble: Balloon (1973)
• 85: Courage Best: Gertcha (Chas & Dave: 1979)
• 84: Brut 33: Henry Cooper (1976)
• 83: Cointreau: Christian & Katherine (1974 onwards)
• 82: Shell: We're Going Shell (1963)
• 81: Fruit Gums: Fruit Gums Mum (1956)
• 80: Birds Eye Beefburgers: Ben & Mary (1974)
• 79: Remington: Victor Kiam (1979)
• 78: Olympus Cameras: Wedding Photographer (David Bailey: 1977)
• 77: Eggs: Go to Work on an Egg (Tony Hancock: 1966)
• 76: British Rail: Relax (Tony Kaye: 1988)
• 75: Mars: Work, Rest & Play (1978)
• 74: Lego: Kipper (stop-motion building blocks) (1980)
• 73: Murray Mints: Too Good To Hurray Mints (1955)
• 72: Fairy Liquid: Hands That Do Dishes (1964)
• 71: The Guardian: Points of View (1986)
• 70: Cresta: Singing Polar Bear (1972)
• 69: Dunlop: Tested for the Unexpected (1993)
• 68: British Gas: If You See Sid, Tell Him (1986)
• 67: Sony: Armchair (1995)
• 66: Toshiba: Hello Tosh, Got a Toshiba (1984)
• 65: Birds Eye Fish Fingers: Captain Birds Eye (1968)
• 64: Schweppes: Shh...You Know Who (William Franklyn: 1963)
• 63: Yorkie: Coast To Coast (1976)
• 62: British Airways: Face (1989)
• 61: Maxwell Tapes: Me Ears Are Alight (The Israelites) (1989)
• 60: Rice Krispies: Snap, Crackle & Pop (1955)
• 59: Audi: Vorsprung Durch Technik (1984)
• 58: Hoffmeister: Follow the Beat (1983)
• 57: After Eights: Dinner Party (1963 onwards)
• 56: Fiat: Handbuilt by Robots (1979)
• 55: Whiskas: Eight out of Ten Cast (1975)
• 54: Holsten Pils: Griff Rhys Jones (1983)
• 53: Sugar Puffs: Honey Monster (1976)
• 52: Homepride: Flour Men (1967)
• 51: Dulux: Dulux Dog (1964 onwards)
• 50: Stella Artois: Flowers ("Jean De Florette") (1991)
• 49: Heinz Beans: Beanz Meanz Heinz (1964)
• 48: Milk Tray: Avalanche (1974)
• 47: Mates Condoms: Chemist Shop (1987)
• 46: Milk: Humphrey (Frank Muir: 1974)
• 45: One 2 One: Ian Wright 2 Martin Luther King (1997)
• 44: Esso: Tiger (1964 onwards)
• 43: Old Spice: Surfer (1977)
• 42: VW Golf: Changes (Paula Hamilton: 1988)
• 41: Campari: Luton Airport (Lorraine Chase: 1977)
• 40: Tetley: Tetley Tea Folk (1973 onwards)
• 39: Fosters Lager: Ballet (1984)
• 38: Apple Computers: 1984 (1984)
• 37: Turkish Delight: Eastern Promise (1957 onwards)
• 36: Fruit & Nut: Fruit & Nutcase (Frank Muir: 1977)
• 35: Martini: Any Time Any Place (1971)
• 34: Pepsi: Swedish Girl (1974)
• 33: John Smith's Bitter: Dog Tricks (1981)
• 32: Duracell: Bunny (1981)
• 31: Gold Blend: Couple (1987)
• 30: Kit Kat: Pandas (1989)
• 29: Heineken: Water in Majorca (1985)
• 28: Hovis: Bike Ride (1974)
• 27: Milky Bar: Milky Bar Kid (1961 onwards)
• 26: Flake: Flake Girls (1959 onwards)
• 25: Castlemaine XXXX: Sherry (1986)
• 24: PG Tips: Chimps (1956 onwards)
• 23: Cornetto: Just One Cornetto (1980)
• 22: Oxo: The Oxo family (1958 onwards)
• 21: Ferrero Rocher: Ambassador's Party (1995)
• 20: Real Fires: Furry Friends ("Will You Still Love Me, Tomorrow?": Tony Kaye: 1988)
• 19: Andrex: Puppy (1972 onwards)
• 18: Shake N Vac: Dancing Woman (1979)
• 17: Carling Black Label: Dambusters (1989)
• 16: Coca Cola: Teach the World To Sing (1971)
• 15: Nike: Park Life (1997)
• 14: British Telecom: Ology (Maureen Lipman: 1988)
• 13: Yellow Pages: J.R. Hartley (Norman Lumsden: 1983)
• 12: Renault Clio: Papa/Nicole (1991)
• 11: Cinzano Bianco: Leonard Rossiter & Joan Collins (1978)
• 10: Impulse: Chance Encounter (woman attracted to gay man) (1998)
• 9: Walkers: Gary Lineker (1993 onwards)
• 8: Hamlet: Happiness is... (1964 onwards)
• 7: R Whites: Secret Lemonade Drinker (1973)
• 6: Levi's: Laundrette (1985)
• 5: Boddingtons: Melanie Sykes (1997)
• 4: Electricity Association: Aardman Animations Clay Animals (1991)
• 3: Tango: Orange Man (1991)
• 2: Smash: Martians (1973)
• 1: Guinness: Surfers (Leftfield/Bambaataa - Afrika Shox) (1999)

DVDs reviewed by the editor are watched on a Panasonic TXW32R4 32" widescreen TV connected to either a Creative Dxr2 DVD-ROM player or Microsoft Xbox and played through a Sony STR-DB930 amplifier.

PC games reviewed by the editor are on: